As the lead designer for Brunswick's CZone Mobile app, I had the privilege of driving a team of 7 designers and a researcher to create an industry-leading user experience that is now being used by thousands of end-users worldwide.
Our initial focus was on building a high-resolution prototype to test core concepts with users in the field. This feedback helped us develop a comprehensive design system and library, which allowed us to quickly apply new brands to the interfaces and introduce new features to the ecosystem of accessories.
One of the key challenges we faced was designing an app that could accommodate different branded experiences while maintaining a consistent user experience. To address this challenge, we leveraged a modular design system that allowed us to customize interfaces for each brand while maintaining a cohesive overall look and feel.
Throughout the project, I gained valuable insights into systems thinking and the importance of design systems for complex design solutions. I also learned the importance of collaboration, as we worked closely with different teams within Brunswick to ensure that our design met the needs of the end-users.
Since the launch of CZone Mobile, we have seen a significant increase in user engagement and satisfaction ratings, which is a testament to the hard work and dedication of our team. I am proud to have been part of a project that has improved the lives of boaters around the world, and I look forward to applying the lessons I learned to future design projects.
Case study available upon request.
More about CZone:
One app to rule them all
My team and I devised flexible platform that supported a wide range of boating technologies, from non-connected boaters to the most advanced vessels. Boaters now have all their previous apps under one powerful control center reducing friction and supporting all aspects of their boating journey.
Power of the glance
After a discovery period surveying the best in class frameworks for IOT apps, we introduced a “glance” based approach, providing a snapshot of systems specific to each vessel. Customizable to the captain, desired glances can be arranged to meet the needs of the person at the helm. Tapping into a glance gives detailed information and control to the user.
Control from afar
Whether a boater is onboard or on the couch, they are now taps away from their vessel systems and more! From monitoring battery levels to cataloguing a trip’s memorable moments, your experience as a boat owner has never been more enjoyable.
A brand agnostic platform
Brunswick, housing brands of luxury yachts to fishing boats, now has a platform that can be easily adapted to reflect the aesthetic and marketing goals for each market.
Platform-wide consistency
Leveraging the success of the “glance”, their flexibility was brought to an onboard power management system called Fathom where boaters can closely track their energy consumption, balancing their loads, and when called for be prompted to charge the systems.